SHAPE
SHAPE is the design system at Electrolux Group. It empowers the organization to efficiently build cohesive experiences at scale, aligned with its brands.
My role
The project spans three different platforms: web, mobile, and appliances, and my involvement in SHAPE has allowed me to engage in numerous activities, offering me a unique opportunity to contribute and learn across various aspects of design and engineering.
My efforts have been particularly concentrated on:
- Design and develop high-quality, accessible user interfaces.
- Create and evolve the design system foundation.
- Automate, streamline, and reduce complexity in processes.
- Build tools and AI resources for designers and developers.
Design System Foundation & Tools
For cohesive user interfaces, a solid foundation is essential. At SHAPE, I’ve been deeply involved in building the design system pillars, including design tokens, scalable color palettes, themes and modes, Figma libraries, and the documentation portal. I have also led the creation of tooling to maintain this foundation, such as a VS Code extension for managing design tokens, different Figma plugins, and automations for CI/CD pipelines.
UI Design & Development
Alongside interaction and visual aspects, I ensure close alignment between design intent and code, so both people and AI agents can navigate the design system with ease when building experiences. I’m comfortable moving between design and code across different tech stacks, and I believe that understanding implementation details leads to better outcomes for end users and greater efficiency for the organization.
To bridge the gap between product specifications, design, and implementation, I build custom AI-driven prototyping tools that help people across the organization visualize concepts using the design system, or I leverage resources such as Figma Code Connect, which provide richer context for AI-assisted development.
AI native
I invest heavily in streamlining work and building from specifications with AI. I create AI skills, context, and reusable resources that empower people across the organization and strengthen collaboration. I see AI as a powerful way to learn quickly and push beyond my current limitations.
Visual Design
To bring people on board, high-quality communication is essential. I’ve used my graphic design knowledge to shape the design system’s brand identity, from the logo and documentation site aesthetics to presentation slides and merchandise. This has helped make the design system recognizable and its communication consistent across touchpoints.
Other Activities
Beyond my primary role, I've engaged in additional activities that enrich my professional experience and contribute to the broader community.
AI & Emerging Tools
I explore how AI can enhance design and development workflows around the design system by experimenting with new tools, ways of working, context engineering, and skill creation. These experiments help me better understand how to integrate AI into design system practices and create more efficient ways for teams to build experiences.
Motion Design
I joined the animation workgroup to investigate, explore, and define an animation system for the user interfaces in the Electrolux Group.
Mentoring
I served as a mentor in the STEM:FEM mentorship program, offering guidance and support to students in the STEM field. Participating in UX design and research, sketching sessions, and roundtable discussions have also been integral to my development and contribution to the field of design.
